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      <title>Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy</title>
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      <description>&lt;p&gt;&lt;em&gt;Originally published by &lt;a href=&#34;https://digiday.com/marketing/future-of-marketing-briefing-memes-used-to-be-a-joke-now-theyre-a-strategy/?utm_campaign=digidaydis&amp;amp;utm_medium=rss&amp;amp;utm_source=general-rss&#34;&gt;Digiday&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;&#xA;&lt;hr&gt;&#xA;&lt;p&gt;This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET.More from the series →&lt;/p&gt;&#xA;&lt;p&gt;Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform where he placed those bets responded to the indictment with something close to a shrug.&lt;/p&gt;</description>
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