Amazon Data Will Be Available on Netflix Inventory in the UK May 18

Fri, 08 May 2026 13:21:44 +0000

Originally published by Adweek

The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next.Get your ticket.

The integration that lets advertisers layer Amazon’s shopping data onto Netflix inventory through the Amazon DSP will go live May 18 in the U.K. and EMEA, according to an Amazon email obtained by ADWEEK.

A Netflix spokesperson confirmed the timing.

The launch date puts a marker on a capability Netflix and Amazon first telegraphed in March, when the streamer announced thatbrands buying Netflix inventory through the Amazon DSP would be able to apply Amazon Audiencesto their campaigns beginning in Q2. That capability launched in the U.S. on April 13, according to a Netflix spokesperson.

Martech on Cowlpane

Amazon Data Will Be Available on Netflix Inventory in the UK May 18