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‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime
The upfront is no longer just a shop window for content Amazon owns, it's now one for its ad tech too.
Media Buying
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WTF is a unified ad platform?
Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while.
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The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI
The DSP confirms the pending exit as PubMatic reports Q1 revenues of $62.6 million, capping off a bumper week of ad tech earnings.