Snapchat studies Chat ads as culture moves “from public feeds into personal conversations”

Fri, 08 May 2026 19:30:27 +0000

Originally published by Tubefilter

Are we witnessing a paradigm shift in the world of social media advertising?Snapchatis arguing that chat windows will become increasingly important screens in the future, and the messaging app has the necessary data to back up that assertion.

In India, Snapchat andKantarteamed up to measure the impact ofSponsored Snaps. That’s the name Snap gives to spots that show in the Chat feed next to Snaps from friends and other acquaintances.

Snapchat on Cowlpane

Snapchat studies Chat ads as culture moves “from public feeds into personal conversations”