As families across the U.S. prepare to celebrate Mother’s Day this Sunday, Allison Stern is looking beyond the single day of appreciation.

Stern just closed $10 million in commitments for her debut early-stage fund,Mother Ventures, which focuses exclusively on the mother as a consumer.

“In the U.S., moms are responsible for 85% of household purchases and have $2.4 trillion in spending power,” Stern (pictured below) told TechCrunch.


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