Originally published by Sprout Social Insights

  • The guide provides detailed video specs for Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn, Pinterest and Snapchat.

  • Find information on video resolutions, aspect ratios, file sizes, formats and lengths for different types of video content and video ads.

  • Also find spec requirements for different video formats such as in-feed videos, Stories and Reels.

  • Note: These specifications are native to the platforms unless specifically noted as Sprout-specific.

Last Updated: August 28, 2025

Staying relevant and capturing your audience’s attentionis a constant challenge for marketersdemands flawless execution.And now that brands rely onBecause brands rely onvideo content more than ever,it’s critical to use the correctyou must use the exactsocial media video specs and advertising video sizesfor every network.

Tosimplify marketers’ efforts, we created a complete guide of every singlestreamline your workflow, we created this comprehensive guide covering everysocial media video spec and advertisingvideodimension.You will find the exact requirements for Facebook, Instagram, TikTok, X (formerly known as Twitter), YouTube, LinkedIn, Pinterest and Snapchat.

Beforewe start, here are some additional resources that keep the information in one placediving into the platform-specific requirements, bookmark these additional resources to keep your asset creation organized:

  • Easily reference oursocial media video specsin ouralways up-to-date Google Doc.

  • Check out oursocial media image sizes guidefor help onstatic images.

  • Want to get better results with video?Download oursocial media video content workbook.

  • Find more information aboutSprout-supported files and sizes in our Help Center.

Social Media Video Specs & Ad Sizes By Network

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FacebookVideo Specsvideo specs

Facebook videois consumed at higher rates each year, so it’s no wonder why so many marketers search forData from our 2026 report shows Facebook is the number one network for product discovery, with nearly 40% of social users using it to find new products. BecauseFacebook videocontent continues to increase across industries, you needthe correct Facebook video specsto capture this massive audience.

There are simply so many types of videos you can share on Facebook and theTheplatform updates its design frequently. Each video format has different dimensions and specs, which can make it confusing to know whether or not you’re uploading the correctand offers multiple video formats. This variety makes it hard to know if you’re uploading the rightformat for organic or paid posts. Follow the specs below to optimize your postsand maximize your reach.

Facebook Videos Specs

The most common type of video on Facebook comes from shared posts. This type of video lives in your Facebook Feed, and can be shared by brands or your friends. While it’s not as easy to getorganic reach on Facebook, it’s still a viable way to share video.

Note that in June 2025, theVideos tab on Facebookwas renamed to Reels. This decision makes it easier to post video content on Facebook.However, there may still beBut there are stilldiscrepancies between video posts and Facebook Reels. Please test this during your publishing workflow.

FacebookVideo Guidelines

  • Recommended r****esolution: 1280×720

  • Recommended video formats: MP4, MOV

  • Video length: 1 second to 240 minutes

SproutGuidelinesSocial guidelines

  • Same as above, except:

  • Max file size: 3GB max in SproutSocial

  • Video length:45 minutes max, if uploading in SproutSocial

  • Supported file types:MP4, MOV, AVI

Manage your Facebook video strategy efficiently using Sprout Social’s Publishing Tools. You can store approved video assets in the Asset Library and schedule posts across multiple Facebook Pages from one centralized calendar.

The convenience of cross-posting yourInstagram Reelsto Facebook expands the reach of your videos. This format appears organically in feeds but often gets priority on Facebook feeds.

Facebook Reels Guidelines

  • Recommended resolution:1080×1920 pixels

  • Max file size:No file size limit

  • Recommended video formats: MP4

  • Video length: 3 seconds to 90 seconds

  • Frame rate: 24fps – 60fps

  • Same as above, except:

  • Video length: 60 seconds max

  • Supported file types:MP4

  • Frame rate: 30fps recommended in Sprout

Similar to Instagram StoriesSimilar toInstagram Stories, you can postFacebook Storiesto extend the reach of your posts. Users who may not follow you on Instagram will be able to view and interact with your Stories.

Facebook StoriesV****ideo Guidelines

  • Recommended resolution:1440×2560 pixels

  • Recommended ratio:9:16

  • Minimum width:250 pixels

  • Video length:1 second to 60 seconds

  • Recommended video formats:MP4, MOV

Facebook Video Ad Specs

There are more than10 million advertisersnow on Facebook and having the right specs for your ads can be tricky. Each type of Facebook video ad is different, so let’s break down the specs for each type of video you can produce.

Facebook In-Feed Video Ads

These Facebook video ads are the sponsored equivalent of in-feed posts, and they follow similar guidelines to in-feed video posts.

Facebook Feed video ad specs

  • Recommended ratio:4:5

  • Minimum resolution:1080×1080 pixels

  • Minimum height:120 pixels

  • Minimum width:120 pixels

  • Maximum file size:4GB

  • Video length:1 second to 241 minutes

  • Recommended video formats:MP4, MOV or GIF

  • Video captions are recommended.

  • Video sound is recommended.

Feed ad character limits

  • Primary text:80 characters

  • Headline:25 characters

  • Description:25 characters

Facebook Carousel video ads allow brands to showcase multiple videos (or images) and a landing page link within a user’s Facebook feed. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking. In fact,Digidayestimated Carousel Ads to be 10x more effective than standard social media ads.

Facebook Carousel ad specs

  • Number of Carousel cards:2 to 10

  • Minimum resolution:1080×1080 pixels

  • Recommended ratio:1:1 or 4:5

Facebook Carousel video ad specs

  • Maximum file size (video carousel): 4GB

  • Recommended video formats:MP4, MOV or GIF

  • Vide length:1 second to 240 minutes

Facebook Carousel character limits (image and video)

  • Primary text:80 characters

  • Headline:45 characters

  • Description: 18 characters

  • Landing page URL required

Facebook Collection Video Ads

TheFacebook Collection adsshowcase multiple images and a main video above it. This is perfect for displaying multiple products (or various colors of a single product) plus a video. The ad type has been popular so far withretailers and clothing companiesas an instant storefront or lookbook.

Using a collection ad created an Instant Experience, which is a full-screen landing page that will drive engagement and nurture interests to your content. Instant Experiences can use the Storefront, Lookbook or Customer Acquisition templates. Alternatively, you can build your own!

Facebook collections ads v****ideo Guidelines

Note that the first media asset in your Instant Experience is used as the cover image or video.

  • Minimum resolution: 1080×1080 pixels

  • Aspect ratio: 1:1 or 9:16

  • Maximum file size: 4GB (Video);30MB (Images)

  • Recommended video formats:MP4, MOV or GIF

  • Instant Experience required

  • Primary text: 125 characters

  • Headline max: 40 characters

  • Landing Page URL:Required

Facebook Stories Ads

Facebook added the Stories feature – photo or short video posts that are only available for 24 hours. In addition to user-generated organic posts, Stories ads are available to run between sets of posted Stories. While most users will be sharing immediate and organic updates from their phone’s camera, the guidelines for this format are similar for both paid and organic ad posts.

Facebook Stories video ad specs

  • Recommended resolution:1440×2560 pixels

  • Recommended ratio:9:16

  • Minimum width:250 pixels

  • Video length:1 second to 2 minutes

  • Recommended video formats:MP4, MPV and GIF

Facebook Stories character limits (image and video)

  • Primary text:125 characters

  • Headline:40 characters

For more information on the video specs for Facebook, visit theFacebook Help Center.

InstagramVideo Specsvideo specs

Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015Data from our 2025 report shows a 3% increase in video content on Instagram across all industries.Since then, video only continues to grow as an engaging social format. Needless to sayBecause video continues to dominate the platform’s algorithm, Instagram videos areabsolutely worth the investmenta mandatory investment for your brand.

Using the correct social media video specs ensures your content looks professional and performs well in the feed. Review the requirements below to perfect your Instagram video strategy.

Since 2015, Instagram crafted its video formats to allow three different styles: landscape, square and vertical. However, like the app, Instagram and how video is presented has evolve. Gone are the days of IGTV and Instagram Video. Video can be natively included as a post or carousel post, or they can be uploaded as Reels, but more on Reels later.

Instagram carousel video Guidelines

  • Resolution: 1080×1080, 1080×1350

  • Recommended video formats:MP4, MOV

  • Video length:3 seconds to 60 minutes

  • Frame rate: 23-60 fps

  • Sprout does not support Instagram carousel videos, onlycarousel images.

Introduced in 2020,Instagram ReelsIntroduced in 2020, Instagram Reelsare another option for your video strategy on Instagram. These short-form, easily digestible videos are becoming the preferred type of content in Instagram feeds.

Fortunately for social content creators looking to easily generate a lot of content for Instagram, most of the video specs for Instagram Reels are fairly similar to other formats on the platform.

As Instagram has started to add separate tabs for different content types, thumbnails will be cropped differently on each view. If the viewer is on the first tab that has all content types, the thumbnail will be cropped to the traditional square post size of 4:5–center your subjects and plan to avoid undesirable vertical cropping.

Instagram Reels video specs

  • Minimum resolution:1440×2560 pixels

  • Recommended ratio:9:16

  • Maximum file size:4GB

  • Minimum width:250 pixels

  • Video length:Either 3 minutes or 15 minutesIn-app recordingcan be up to 3 minutes maximum.Uploading standard Reelscan be up to 15 minutes maximum.

  • In-app recordingcan be up to 3 minutes maximum.

  • Uploading standard Reelscan be up to 15 minutes maximum.

  • Recommended video formats:MP4, MOV

  • Video captions is optional but are recommended

  • Video sound is optional but is strongly recommended

  • Frame rate: 23-60 fps

SproutGuidelinesSocial guidelines

  • Same as above, except:

  • Max file size:1GB inSprout Social

  • Video length:60 seconds max

Maximize your Instagram Reels performance by scheduling them with Sprout Social. Our ViralPost® technology automatically identifies the optimal times to post when your specific audience is most active.

Instagram Reelcover photo size:

  • Recommended image size: 1080×1920 pixelsGrid view:1080×1440 pixels

  • Grid view:1080×1440 pixels

  • Recommended aspect ratio:9:16Note: Grid view will always be 3:4Images will be cropped to fit a supported ratio

  • Note: Grid view will always be 3:4

  • Images will be cropped to fit a supported ratio

  • Note:You cannot edit your cover photo after you’ve uploaded it.

Instagram StoriesInstagram Storiesare short-form videos that display for 24-hours on your profile. Followers and users can access your Stories directly from your profile; followers have the luxury of accessing your Stories directly from their feed, where Stories for accounts they follow display directly at the top of their screen.

Instagram Stories video specs

  • Minimum resolution:1440×1800 pixels

  • Recommended ratio:4:5

  • Minimum width:250 pixels

  • Maximum file size:4GB

  • Video length:1 second to 60 minutes

  • Recommended video formats:MP4, MOV, GIF

  • Video captions are recommended.

  • Video sound is recommended.

Instagram Stories video character limits

  • Primary text:125 characters

  • Maximum number of hashtags:30

Consider leaving roughly 250 pixels of the top of the video free from text to avoid covering them with the profile icon.

InstagramVideo Ad Specsvideo ad specs

Instagram’s advertising revenue has significantly increased over the last year. In fact, Instagram reportedly earned$43.2 billion in ad revenuein 2022. The push for Instagram advertising is real and marketers have to be ready to take advantage with engaging videosInstagram advertising provides a powerful avenue to reach highly targeted audiences. Because consumers actively use the platform for product discovery, marketers must capitalize on this intent with engaging video ads.

Delivering high-quality video creative requires strict adherence to the platform’s advertising specifications. Use these guidelines to ensure your paid campaigns render perfectly across all devices.

Instagram feed video ads

Instagram feed video ads appear in users’ main feeds and look like standard Instagram posts. They’re a great way to reach new audiences who are already scrolling through video content.

Instagram Feed video ad specs

  • Minimum resolution:1440×1880 pixels

  • Recommended ratio:4:5

  • Minimum width:250 pixels

  • Maximum file size:4GB

  • Video length:1 second to 60 minutes

  • Recommended video formats:MP4, MOV, GIF

  • Video captions are optional but recommended

  • Video sound is optional but recommended

Instagram Feed video ads character limits

  • Primary text:125 characters

  • Maximum number of hashtags:30

Much like Facebook’s Carousel Ads, Instagram offers a similar feature. Carousel ads allow users to see more of a product or feature than a single image or video. With Instagram, yourcarousel video adscan have 2-10 cards with a full-width call to action below the ad.

Instagram carousel feed ad dimensions and guidelines (images and videos)

  • Minimum resolution:1080×1080 pixels

  • Recommended ratio:1:1 or 4:5

  • Maximum file size (images):30MB

  • Maximum file size (videos):4GB

  • Video length recommendation:1 second to 2 minutes

  • Recommended image formats:JPG, PNG

  • Recommended video formats:MP4, MOV, GIF

  • Number of carousel cards:2 to 10 cards

  • Frame rate: 23-60 fps

Instagram carousel ads character limits

  • Primary text:125 characters

  • Number of hashtags:30

  • Landing page URL required

Instagram Stories Ads

It didn’t take long forInstagram Stories to feature adswithin users’ story feeds. Brands can seamlessly integrate their video content between other Instagram users’ Stories.

Instagram Stories video ad specs

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