Originally published by Tubefilter
TheAmerican Civil Liberties Union(ACLU) is expanding its YouTube presence with a web series that reinforces Americans’ constitutional protections. Everyone deserves to know their rights, including the youngest citizens in the U.S. — so to meet those children where they spend their time, the ACLU has taken up residence onYouTube Kids.
The ACLU’s contribution to the YouTube Kids library is an animated series titledKnow Your Rights University. By combining the colorful look of shows like CoComelon with the expertise of its staffers, the ACLU is hoping to educate kids about the protections they enjoy while attending school.
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Episodes ofKnow Your Rights Universityhave covered topics likefree speechandbook bans. In a further nod to popular children’s content on YouTube, the ACLU has even sprinkled in somesing-alongsthat complement the show’s more didactic elements.
The ACLU producedKnow Your Rights Universityin-house, withBrandon O. Lake— a stop-motion animator, teacher, and parent — leading the way. The nonprofit also partnered with the animation studioThreadwoodto bring its YouTube Kids series to life.
“It feels like now, more than ever, is an important time to talk about civics and our constitutional rights and there’s no better place to start than with our nation’s curious kids and the caring adults in their lives,” Lake said in a statement.“So many of us grew up watching and singing along with educational content likeSchoolhouse Rock!andReading Rainbow. We hopeKnow Your Rights Universitymakes learning about our rights and freedoms fun, engaging, and memorable for this generation of kids.”
As YouTubebecomes a viable aidfor teachers of all levels, it has been populated with a wide variety of educational content. Creators likeMark Roberand theVlogbrothershave gotten in on that push, as have some of the biggest production companies in the children’s media space. One of the classics cited by Lake,Reading Rainbow, recently relaunched with aYouTube reboot.
The ACLU’s contribution to that programming wave pairs the power of kid-friendly animation with YouTube’s potential as apolitical hub. You can check out the entirety ofKnow Your Rights University‘s first season via theACLU YouTube channel.
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