Lead
The Premier League announced the launch of its first dedicated streaming platform, Premier League +, in Singapore. The service will stream every match of the upcoming season and is priced at S$16 (£9.31) for a 24‑hour pass, S$44 (£25.62) for a monthly rolling contract and S$399 (£232.39) for a yearly subscription.
Background
Until now, Premier League fans in Singapore accessed matches through local broadcasters and pay‑per‑view packages that mirrored UK pricing. The new app aims to provide a direct, digital alternative and to compete with regional streaming providers.
What Happened
Premier League + will launch in Singapore next season. The pricing structure is as follows: a 24‑hour pass costs S$16 (£9.31), a monthly rolling contract costs S$44 (£25.62) and an annual subscription costs S$399 (£232.39). These prices are less than half the cost of equivalent UK packages, which typically range from £15 to £30 for a single match and £30 to £40 for a season ticket.
Market & Industry Implications
The lower price point may attract cost‑sensitive viewers who currently rely on cheaper, non‑official streaming services. It also positions the Premier League as a more competitive player in the crowded Asian sports‑streaming market, where local providers often charge similar or higher rates for live football content.
What to Watch
Key developments to monitor include the exact launch date of Premier League + in Singapore, the availability of the service in other Asian markets, and any changes to the pricing tiers based on user uptake.
